One of the most pressing dilemmas is how much of the division should be given to football and men’s basketball, the sports that generate the most revenue for athletic departments and are likely to require the most funding in order to attract high school recruits and transfers in an increasingly broad context. competitive market for talent.
“This is the equation that everyone needs to understand,” Björk said. “If you have $11 million for men’s sports, how much goes to football? We have many programs loaded with basketball tradition in the Big Ten. There are basketball powers that don’t have football. They could spend the entire $11 million on basketball.
“But if we also have to do football here at Ohio State, which we will, what does that leave for basketball? These are all the challenges we face.
An attempt to fill any potential gap should be made through compensation from booster-backed collectives or other commercial entities that enter into name, image and likeness agreements with athletes.