Fast food chains fight for low-income customers with discounted summer meals


The McDonald’s logo is displayed at a McDonald’s restaurant in Burbank, California on July 22, 2024.

Mario Tama | Getty Images

Subway began phasing out its $5 sandwiches a decade ago. But now other fast-food chains have revived the $5 price, hoping to woo customers who have been cutting back.

As many restaurant chains prepare to report second-quarter earnings, investors expect customers to visit their restaurants less frequently and sales to slow, with a few exceptions, such as Chipotle. In hopes of boosting their results for the next quarter, chains including McDonald’s, Taco Bell, Burger King and Wendy’s have unveiled or relaunched $5 meal deals.



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