Updated June 2 with Apple’s upcoming special offers across the entire Mac family
A look back at this week’s Apple news and headlines, including the latest iPhone 16 Pro specs, iOS 18 details, Apple’s AI marketing plans, an OLED MacBook Pro , a special iPhone 14 Pro, Apple TV for Android and a crucial iPad. Professional change.
Apple Loop is here to remind you of some of the many discussions surrounding Apple over the past seven days. You can also read my weekly Android news roundup here on Forbes.
An attendee looks at the all-new Apple iPhone 15 Pro (Photo by Justin Sullivan/Getty Images)
iPhone 16 Pro details
More details about the iPhone 16 camera specs have been revealed. In addition to each iPhone 16 model sporting a 48-megapixel primary camera, the Pro models also see secondary camera resolution increases:
“…there is one other change that will apply to both iPhone Pro sizes, and that is the Ultra Wide camera which, as expected, will go from 12 megapixels to 48 megapixels. As always with phone cameras, the intended benefit is primarily to improve performance in low-light conditions, where smaller sensors with smaller pixels typically struggle. »
(Forbes).
Apple’s AI plans for iOS 18
A few weeks after the launch of the iPhone 15, Google kicked off mainstream AI for smartphones with the Pixel 8 and Pixel 8 Pro. Since then, Apple has watched the competition advance in AI and cannot or will not react before WWDC next month. What does he have planned?
“People familiar with the matter tell us that Apple is working on AI-based summarization and significantly improved audio transcription for several of its next-generation operating systems. The new features should enable significant improvements to the effectiveness for users of its core product. Apple is currently testing these features by adding features to several app updates expected to arrive with the release of iOS 18 later in 2024. »
(Apple Insider).
Marketing Apple’s AI service as secure
Apple loves to talk about privacy and security of user data in its online cloud services, and it’s no surprise that it’s trying to promote the privacy of AI data processed in the cloud:
“What The Information claims is that Apple has found a way to treat user data in such a way that it remains private. It says that Apple has improved its Secure Enclave designs to enable such a model of programming… However, the exact details of how this works are still unclear According to The Information, it is still unclear how Apple will be able to preserve the security model, while only one chip in a data center is running (naturally). ) requests from several users simultaneously.
(News, via 9to5Mac).
An OLED MacBook Pro is coming
Demand for OLED displays points to Apple’s adoption of OLED for the MacBook Pro platform in 2026, writes Ricky Park, principal display analyst at Omdia. While the iPad Pro is already making the jump, Apple’s laptops won’t be too far behind.
“According to Omdia’s Long-Term Demand Forecast Tracker, demand for OLED displays in mobile devices is expected to grow by 37% between 2023 and 2031. This substantial growth reflects a significant shift as many technology companies, including Apple, are increasingly integrating OLED. panels in their high-end laptops and tablets.
(MacRumors).
Apple offers a new price offer for the iPhone 14 Pro
While Apple regularly sells refurbished iPhones, iPads and MacBooks, it is reluctant to do the same with the iPhone Pro family. That changed this week with the appearance of the 14 Pro”
“Apple has a clear policy for its iPhone Pro models: they are on sale for a year, then removed when the next Pro arrives. Classic iPhones stay in the mix longer and you can still buy the iPhone 13 and ‘iPhone 14 next to the latest iPhone 15. Today, in a rare move, Apple suddenly restored the iPhone 14 Pro and iPhone 14 Pro Max to its refurbished store.
(Forbes).
Update: Apple prepares Mac offers
Apple’s special offers, such as placing an iPhone Pro in the Apple Refurb store, are not as widespread as among the Android competition. What Apple regularly offers is the “Back To School” promotion, as well as attractive offers to attract new users to Apple’s cloud and work on existing hardware inventory at the end of their commercial life.
Bloomberg’s Mark Gurman has the first details on this year’s offering, which focuses heavily on the Mac family:
“This is an important project for Apple, which must go through its inventory of older Macs before launching an end-to-end redesign of the line with M4 chips. The new versions will debut this fall with the MacBook Pro, the Mac mini and iMac The back-to-school promotion could also help draw attention to the iPad, which was revamped in May.
(Bloomberg).
Customers purchase Apple desktops (Photo by Costfoto/NurPhoto via Getty Images)
Apple TV for Android
Why would Apple be looking for a senior engineer to create “a TV and sports app?” » Mark Gurman picks Apple TV+ and a potential Android appearance because the space needs a new hire.
“The move suggests the company is seeking to gain market share in video streaming and is putting aside its rivalry with Android to chase additional users. It’s rare for Apple to develop software for Google’s Android, which competes with its iOS platform.
(Bloomberg).
And finally…
Stop the press; the biggest change ever to the iPad will happen. It will revolutionize tablet computing in a way that only Apple can. Are you ready for this?
“As landscape mode usage becomes more popular, Apple product designer Molly Anderson said a landscape Apple logo is a possibility on future iPads. “We are thinking about it. The iPad has long been a portrait mode product, but we are using it more and more in landscape mode.
(MacRumors).
Apple Loop brings you seven days of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.