In the United States, a woman could earn a big salary after saying a few words. Hailey Welch, a Nashville resident, was asked by a YouTuber what was “the one move in bed that drives a man crazy every time.”
His response went viral around the world. Talent manager Taylor Reilly said Yahoo finance The reaction to this short clip has been simply incredible.
“Something like this is like winning the lottery,” he said.
RELATED
Welch didn’t hesitate when asked for bedroom advice and it didn’t take long for this 5-second clip of her saying “hawk tuah” to be reposted everywhere.
“I guarantee you couldn’t even imagine how viral this information has become,” Reilly told Yahoo Finance. “If, when you take all the social media platforms and add up all the views, it’s going to be in the billions.
Do you have a story? Email stew.perrie@yahooinc.com
“This woman would probably be more viral than some of the biggest celebrities out there.”
It seems she’s capitalizing on her 15 seconds of fame. Welch has teamed up with clothing brand Flathead Threads to sell merchandise, some of which she’s personally signed.
Brand owner Jason Poteete said: rolling stone He wanted to make sure Welch was part of the process, but did not disclose what share she received from the sales.
“Of course, she didn’t get a cent from the first viral video released,” Poteete said. “No one asked him for permission to do nothing either. I just wanted her to make a profit from this deal.
There’s a hat on sale with the now infamous words “tuah hawk”, printed on the front. The hat will cost you almost 50 AUD for a regular hat and there is an out of print version for 75 AUD because it is signed.
At least 2,000 hats have already been sold, and while Poteete has yet to share the exact amount he won, it’s close to AUD$100,000. Even if Welch got a 5 percent cut, that would still be AUD$5,000 for just saying a few words.
People who turn 15 seconds of fame into a career
There are thousands of content creators around the world who post clips on social media every day to increase their follower count in the hope that they will become famous one day.
Then there are those who upload a single clip or say a single thing and it’s on everyone’s lips.
Take New York-based TikToker Megan Boni, for example.
She posted a short video on TikTok explaining that she was “looking for a man in the financial sector” and it went viral. At the time of writing, the video has been viewed nearly 52 million times.
“I have calls with big companies,” she said. PEOPLE. “I have all these DJs wanting to release the first single with me, so suddenly I find myself navigating the music industry.”
After much anticipation, Boni teamed up with legendary DJ David Guetta for an official remix of her song. The viral success of her 19-second video led her to quit her job, sign a contract with Universal Music Group NV and also with United Talent Agency.
A few years ago, you couldn’t go anywhere without hearing people say, “Cash me out, what do you think of that?”
These are the words spoken by Danielle Bregoli on Doctor Phil during a segment about her rambunctious and difficult-to-manage daughter. She was able to parlay those few seconds into a career as a rapper, where she uses the stage name Bhad Bhabie, and she now has nearly two million monthly listeners on Spotify.
On top of that, she branched out into OnlyFans and earned a staggering $18.1 million in her first month. All this for just six words.
You have to be quick when you go viral
Poteete said Welch was considering trademarking the phrase “hawk tuah” so others could not take advantage of it.
Reilly explained to Yahoo finance that people who go viral like that have an incredibly short window before they become irrelevant.
“Attention is hard to get, and knowing what to do with it is even harder,” he said. “At the point where it takes this woman to not get overwhelmed and ask herself, ‘What do I do with this?’ It’s probably over and done with.”
Ian Aldridge, senior lawyer and director of Progressive Legal, said Yahoo Finance as trademarks for viral content are becoming more and more popular these days.
“The more money that’s involved, the more you’ll see these kinds of things start to become more important,” he said.
But he warned against anyone considering trademarking the phrase in Australia in the hope of making a quick buck.
“If you were to register that trademark in Australia and the law firm representing (Welch) in the United States were trying to register a trademark here in Australia, and your objection to that trademark came up… you could potentially be facing federal court proceedings,” he said.
Aldridge said you could find yourself in legal trouble because you don’t own Welch’s phrase and your trademark could also have been registered in “bad faith,” a term used when someone tries to prevent another person or business with genuine trademark claims from registering a trademark in a certain region.
But there’s another reason why the phrase probably wouldn’t go down well in Australia. There is a clause that you cannot mark anything “offensive” or “obscene”.
Aldridge said Australian authorities, if they understood the context of the phrase “hawk tuah”, would likely reject a trademark application.
Reilly said taglines have been a topic of discussion with some of his clients because they can significantly increase a content creator’s market value and, like Welch, there’s an opportunity to sell merchandise off that success.
How Viral Moments Can Affect People: ‘Life-Changing’
Some people would kill for such fame. But not everything is rosy when you go viral.
According to Poteete, Welch is “overwhelmed” by her overnight fame.
“She’s probably one of the most famous people in the world right now. But I don’t know if she accepted it,” he said. Rolling stone.
Reilly said people can gain millions of followers on social media at events like this. But some people are not interested in it.
“I think when it reaches a point where it infringes on your privacy, I think that’s probably when it gets pretty annoying,” he said.
There seems to be no shortage of people trying to talk to the woman and it could have a big impact on someone.
“I definitely felt a little bad for her when I saw it, because I figure this woman probably won’t have the people around her to know how to take advantage of it,” Reilly said.
“His life would be changed forever. It’s complicated. It’s a very complex issue. I think you obviously have to consider the business opportunity, but there’s probably also all the personal dynamics involved.”
Fame can also lead to a lot of misinformation. There was an article claiming that Welch was a teacher and she was fired because kids were spitting on others. However, this turned out to be false.
Some also claimed that she had an agent and was signed to a talent agency, but that was also false…for now.
Reilly said people like Welch can be bought out quickly as long as they have some longevity and aren’t just a one-hit wonder.
Get the latest news from Yahoo Finance – follow us on Facebook, LinkedIn And Instagram.